refuel your passion

Don't Miss: CEA & AMP Annual Convention 2017
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Hard Rock Hotel & Casino

July 15 – 18, 2017 | Las Vegas, NV
Early Bird Deadline: June 16th


$275 Early Bird Members
$250 Early Bird Members Group (3 or more)
$350 Non-member

Full schedule of events

Saturday, July 15


1:00 PM – 5:00 PM Long Hair Workshop Presented by: Pivot Point International
1:00 PM – 5:00 PM CND Trends & Nail Art Workshop Presented by: CND
6:00 PM – 9:00 PM Registration
6:00 PM – 9:00 PM Welcome Reception & Black Dress Party Sponsored by: Farouk

Sunday, July 16


7:00 AM – 6:00 PM Registration / Info Desk
7:00 AM – 6:00 PM WiFi Lounge
7:00 AM – 8:00 AM Continental Breakfast
7:30 AM – 9:00 AM Keynote Speaker Christine Cashen Sponsored by: Great Clips
9:00 AM – 11:00 AM Expo Hall Grand Opening
11:00 AM – 12:00 PM Breakout Sessions
▹ My Generation Presented by Carol Woodard; Sponsored by: Wella
▹ I Can See Clearly Now: Practical Skin Analysis Presented by Dr. Mark Lees and Kyle Mull, L.E. from Mark Lees Skin Care; Sponsored by: Skin Care Council
AMP Track: Sweet Emotion Presented by Jenn Lyles and Sarah Holmes, Bellus Academy
12:15 PM – 1:15 PM CEA Contest Winners Sponsored by: Supercuts and Co-presented with Pivot Point International
1:00 PM – 1:30 PM Fantasy: Blood, Wounds, and Burns Presented by Darren Fleming, Sponsored by: Skin Care Council
1:15 PM – 2:45 PM Lunch
1:45 PM – 2:45 PM You Ain’t Nothing but a Hound Dog Presented by Natalie Parkin, Sponsored by: Skin Care Council
2:45 PM – 6:00 PM Milady Master Educator Class Presented by: Milady
2:45 PM – 4:00 PM AMP Track: Color by Numbers Presented by Saj Butt, Great Exposure
4:15 PM – 6:00 PM AMP Track: Getting to Know You Presented by Dr. Jean Norris and Shannon Gormley, Norton | Norris, Inc.
6:00 PM – 7:30 PM Reception
7:30 PM – 9:30 PM Manis & Munchies Hosted by: CND

Monday, July 17


7:00 AM – 5:30 PM Registration / Info Desk
7:00 AM – 6:00 PM WiFi Lounge
7:30 AM – 9:00 AM Breakfast
9:00 AM – 12:00 PM Methodology Session Presented by Pivot Point International
9:00 AM – 10:30 AM AMP Track: Eye of the Tiger Presented by Jennifer Eckstein, Pivot Point International
10:45 AM – 12:00 PM AMP Track: Hot N Cold, Fishbowl Style Hosted by Jenn Lyles and Sarah Holmes, Bellus Academy
12:00 PM – 2:00 PM Lunch
1:00 PM – 2:00 PM Pop-up Education in the Expo Hall
2:00 PM – 3:00 PM Breakout Sessions
▹ Hit Me with Your Best Shot Presented by Eric Fisher, Prosper U.
▹ Oh, Oh, Oh, It’s Magic Presented by Dave Waggoner, Skin Script Skin Care
AMP Track: Don’t Stop Believing – A Story-Telling Session Presented by Kim McIntosh, Crave Beauty Academy
3:15 PM – 4:15 PM Breakout Sessions
▹ Things That Make You Go Hmmmm… Presented by Wendi Pendleton, Wend-i.com
▹ True Colors Presented by John Halal, Chemistry Simplified
AMP Track: Standing Out in a Crowd Presented by Chris Linford, Oozle Media
4:30 PM – 5:30 PM Taking Care of Business: Real World Selling Skills in an Artistic World Presented by Carol Phillips, Sponsored by: Skin Care Council

Tuesday, July 18


7:00 AM – 12:00 PM Registration / Info Desk
7:30 AM – 8:15 AM Continental Breakfast
8:30 AM – 9:30 AM Breakout Sessions
▹ Oh Oh Oh, It’s Magic! Presented by Raye Mahlberg, Clary Sage College
▹ Ain’t No Mountain High Enough Presented by Melanie Neff
AMP Track: We Built This City Presented by Presented by Carol Woodard, Change is the new black
9:45 AM – 10:45 AM Breakout Sessions
▹ These Times They Are a Changin’ Presented by Chris Linford, Oozle Media
▹ Freedom! Presented by Brian Sutherby, Muse Beauty Pro
AMP Track: Money, Money, Money Presented by Jennifer Eckstein, Pivot Point International
11:00 AM – 12:00 PM Closing Time Presented by Wendi Pendleton, Sponsored by: Design Essentials|McBride Research


Schedule subject to change without notice.

Full description of sessions

Saturday, July 15


1:00 PM – 5:00 PM Long Hair Workshop
Presented by Pivot Point International.
1:00 PM – 5:00 PM CND Trends & Nail Art Workshop
Presented by CND.

Sunday, July 16


7:30 AM – 9:00 AM Keynote Speaker Christine Cashen

Sponsored by Great Clips.

11:00 AM – 12:00 PM My Generation

Classrooms are full of multi-generational learners challenging educators to customize their delivery methods for everyone from Baby Boomers to Generation Z. This session will give facilitators concrete takeaways for leading a class filled with any age group and discover which methods work to unify the students. Dive in and explore teaching in a way you never have before.

Presented by Carol Woodard; Sponsored by Wella.

11:00 AM – 12:00 PM I Can See Clearly Now : Practical Skin Analysis

Understanding skin types and basic conditions are key to designing effective treatment plans. Discussion will include skin typing and common conditions that require esthetics treatment. An interactive session will feature live hands-on analysis and visual projection to experience actual analysis techniques. Don’t miss this great class that provides so much useful knowledge!

Presented by Dr. Mark Lees and Kyle Mull, L.E. from Mark Lees Skin Care; Sponsored by Skin Care Council.

11:00 AM – 12:00 PM Sweet Emotion

Your marketing needs to evoke emotion and your admissions tactics need to pull on those heartstrings. The social space is flooded with sponsored posts and our leads are getting smarter. Learn how new-age marketing needs to standout with emotion and how you can increase your leads and conversion rates by igniting passion.

Presented by Jenn Lyles and Sarah Holmes, Bellus Academy.

12:15 PM – 1:15 PM CEA Contest Winners

Sponsored by: Supercuts and Co-presented with Pivot Point International.

1:00 PM – 1:30 PM Fantasy: Blood, Wounds, and Burns

Not everything is glitz and glam in the world of makeup! Special FX is a needed skill for any makeup artist and students love learning these exciting techniques. This session will teach you how to make blood, basic wounds and burns. You’ll get to try out what you learn on a fellow attendee, so join in on the fun and get the knowledge you need to take it back to the classroom!

Presented by Darren Fleming; Sponsored by: Skin Care Council.

1:45 PM – 2:45 PM You Ain’t Nothing but a Hound Dog
Have you ever worked with someone that is your complete opposite? Or wanted to find someone who was just like you? Start paying attention to mannerisms and you can do just that. This talent can help you with students, clients, bosses, employees and more! Find out how to work with those around you, and cater to their needs to make YOUR life easier!

Presented by Natalie Parkin; Sponsored by: Skin Care Council.

2:45 PM – 6:00 PM Milady Master Educator Class

Presented by Milady.

2:45 PM – 4:00 PM AMP Track: Color by Numbers
What’s your cost per lead? Conversion rate? Cost per acquisition? Time to enroll? Your best Facebook ad? These are critical metrics. Reports aren’t always fun, but they tell a story about your Admissions performance and your business overall—a story that you need to know. Quit running on empty and start analyzing reports that will help boost your lead flow and drive enrollments while making your operation transparent. Discover the top reports you need to be pulling on a regular basis to better determine where you are winning and where you need to focus – just a click away!

Presented by Saj Butt, Great Exposure.

4:15 PM – 6:00 PM AMP Track: Getting to Know You
So you’ve finally got the prospective student on campus – now what? Valuable research, thousands of mystery shop results and proven performance outcomes all point to the positive impact the right framework for the visit/tour can have. Join us to learn and share ideas on the components necessary to improve the student experience and define the skills sets necessary from your admissions team to improve performance and retention.

Presented by Dr. Jean Norris and Shannon Gormley, Norton | Norris, Inc.

Monday, July 17


9:00 AM – 12:00 PM Methodology Session

Presented by Pivot Point International.

9:00 AM – 10:30 AM AMP Track: Eye of the Tiger
Whether you’re creating a new brochure, designing Facebook ads or starting a billboard campaign, the design you choose impacts the success. Learn from a graphic artist team at Pivot Point to determine how to choose colors, fonts or a theme that gets attention on the right platform.

Presented by Jennifer Eckstein, Pivot Point International.

10:45 AM – 12:00 PM AMP Track: Hot N Cold, Fishbowl Style
This attendee collaboration session will discuss three main areas of student recruitment and your admissions team to see what’s working and what isn’t. Share your opinions and hear what other schools are doing in the areas of events, buying leads and admissions rep expectations.

Hosted by Jenn Lyles and Sarah Holmes, Bellus Academy.

2:00 PM – 3:00 PM Hit Me with Your Best Shot
Learn how to create an award-winning photo shoot on a budget! Everything from the makeup to the lighting has an impact on how successful the photo shoot will be. Eric Fisher will give you great tips on how to achieve the perfect photos for a stellar portfolio.

Presented by Eric Fisher, Prosper U.

2:00 PM – 3:00 PM Oh, Oh, Oh, It’s Magic
This class will reacquaint you with the three layers of the integumentary system and the interconnectedness of each. This class is dedicated to licensed esthetic and cosmetology instructors who are seeking effective strategies to teach skin histology. This interactive training reviews the layers of the skin from the birth of the keratinocyte to the corneocyte. Also covered are the specialized cells and their functions within each layer. Overcome the anxiety that can occur when teaching this technical information by encouraging your students to draw and diagram the complexities of skin!

Presented by Dave Waggoner, Skin Script Skin Care.

2:00 PM – 3:00 PM AMP Track: Don’t Stop Believing – A Story-Telling Session
This session will give you all the feels! Get nuggets of information from various stories that will inspire you to market better, enroll more and change lives at your school.

Presented by Kim McIntosh, Crave Beauty Academy.

3:15 PM – 4:15 PM AMP Track: Things That Make You Go Hmmmm…
Attendance is poor, retention is dropping and holding the attention of a student seems impossible. We get it. Everyday we’re faced with classroom challenges that make us want to pull our hair out … so what do you do? How do you tackle worst-case scenarios? This Fishbowl-style class will call on attendees to share their best practices for what works and what doesn’t. Share your expertise in the “fishbowl” or just listen to advice from fellow educators.

Presented by Wendi Pendleton, Wend-i.com.

3:15 PM – 4:15 PM True Colors
Although chemistry is usually complicated and difficult to teach, it doesn’t have to be. These easy to use techniques and visual aids will change your chemistry classes forever.

Presented by John Halal, Chemistry Simplified.

3:15 PM – 4:15 PM AMP Track: Standing Out in a Crowd
Every company out there (including your competition) is utilizing Facebook and Instagram ads. Some are even delving into the Snap space. How do you stand out in an over-crowded market and create content that gets noticed? Discover ways to use social media to drive leads to more enrollments.

Presented by Chris Linford, Oozle Media.

4:30 PM – 5:30 PM Taking Care of Business: Real World Selling Skills in an Artistic World

Presented by Carol Phillips, Sponsored by Skin Care Council.

Tuesday, July 18


8:30 AM – 9:30 AM Oh Oh Oh, It’s Magic!
Ever wonder why some people make such a great impression on you? Or have you walked away feeling great about yourself after a conversation? Charisma is the art and science of personal magnetism and has thousands of applications in the beauty industry. Learn how to increase your charisma in the classroom and how to foster it in your students. This session is interactive and you will walk away with several activities to incorporate with your students.

Presented by Raye Mahlberg, Clary Sage College.

8:30 AM – 9:30 AM Ain’t No Mountain High Enough
We may teach our students, but if we’re not inspiring and motivating them—we aren’t educating them. Get that passion back and set expectations for your students while encouraging them to achieve the highest level of learning. Get tips on how to retain student attention, teaching ticks to target every learner style and make learning fun!

Presented by Melanie Neff.

8:30 AM – 9:30 AM AMP Track: We Built This City
You can’t rely solely on your marketing tactics and all-star admissions reps to increase your leads and enrollment—it truly takes a village to build a strong referral base and turn your business into a must-attend school. Discover ways to utilize your current staff and students to grow your population without being “salesy.” Everyone from your front desk to the educators to the admin team can do small things with a big impact.

Presented by Carol Woodard, Change is the new black.

9:45 AM – 10:45 AM These Times They Are a Changin’
If your students aren’t using social media to build their personal brands, get more clients or market themselves—they need to be! Come learn effective ways students can use social media on a daily basis in the school and then how to land a job right out of school with a profile that stands out. Get concrete takeaways you can teach in the classroom and learn effective strategies your students can use with any social platform.

Presented by Chris Linford, Oozle Media.

9:45 AM – 10:45 AM Freedom!
Social culture has awakened a new generation of students and ignited a newfound passions. Social media has brought access to our industry on all levels and students are now seeking more opportunities for licensing and advanced education. But how do we prepare to meet the passion and needs of this generation as educators and as education resources? In our time together we will explore ways to help students be work ready and set yourself up for success in meeting the needs of the artist, match the demands of the enthusiast, and bring back licensed graduates for more education.

Presented by Brian Sutherby, Muse Beauty Pro.

9:45 AM – 10:45 AM AMP Track: Money, Money, Money
Is radio and TV out-of-date? How much money should you spend on PPC and social ads? There isn’t a one-size-fits-all marketing budget, but there are things to consider before deciding what brings the most value to your school. Learn how to create a marketing budget that has the best ROI.

Presented by Jennifer Eckstein, Pivot Point International.

11:00 AM – 12:00 PM Closing Time
The weekend has wrapped up, you’re full of excitement and motivated to get back in the classroom! But how do implement what you learned, bring it back home and make it come alive in the classroom? This interactive closing session will help you discover ways to do just that while audience participants share their biggest takeaways from the event.

Presented by Wendi Pendleton, Sponsored by Design Essentials|McBride Research.


Schedule subject to change without notice.

Saturday, July 15


6:00 PM – 9:00 PM WELCOME RECEPTION/REGISTRATION

Sunday, July 16


7:30 AM – 9:00 AM KEYNOTE
6:00 PM – 7:30 PM RECEPTION IN EXPO HALL

Hotel & Travel:


Hard Rock Hotel & Casino, Las Vegas, NV

GROUP RATE: $159 FRIDAY/SATURDAY; $69 SUNDAY – TUESDAY (plus resort fee)

Book room online or call 800-473-7625
and mention AACS July 2017 CEA – deadline to reserve is June 30th.

Transportation to Hotel


Hard Rock Hotel & Casino, Las Vegas, NV

4455 Paradise Road

Las Vegas, NV 89109

Complimentary Shuttle Information

Hard Rock Hotel and Casino provides complimentary shuttle service for hotel guests to and from the strip. The pick-up location is at the HRH front drive. The shuttle is based on availability and departs on the hour from10:00am to 5:00pm. The return shuttle departs 15 minutes after the hour from 10:00am to 5:00pm from The Fashion Show Mall.

This premier destination entertainment resort is nestled on 16.7 acres situated on Harmon Avenue. Hard Rock hotel is the world’s first rock ‘n’ roll hotel and features rock memorabilia throughout the resort.

Guests enter under a 90-foot neon guitar and find a hotel chockablock with rock-‘n’-roll memorabilia, including some 600 costumes, guitars, and concert posters. Hard Rock hotel also features a three-acre jungle garden that includes two sand-beach lagoon pools (open seasonally) that is connected by a channel, a spiral-tunnel water slide, a grotto bar, and four roomy spas.

About


Refuel your passion with innovative workshops and presentations on classroom methodology, admissions and marketing. This Annual Convention is designed to meet the needs of beauty and wellness educators to motivate, inspire and educate. In addition there is a track of education specific to beauty and wellness Admissions and Marketing professionals.

Milady Giving First 90 Registrations Free to Educators
First 90 spots FILLED
This year Milady is proudly celebrating 90 years serving the beauty and wellness industry. While a lot has changed over the last nine decades, our desire to consistently raise the bar and offer nothing but our best to the schools across the country, has always been front and center.  As a token of our gratitude for all your efforts in the classroom each and every day, and for your thoughtful feedback and commitment over the years that has only made us as a company better, we would like to cover the registration fee for the first 90 educators that sign up for the Annual CEA Convention this summer.  Just a small way to say THANK YOU! For group reservations using the code, please call 1-800-831-1086.

"The most valuable part of the CEA & AMP Convention was how much it was motivated by educators and admission teams. It brought us together to work as a team."

- Senia Goytia, Xtylo Beauty College

"I'm incredibly thankful to know we have a huge support system, not only through education, but through contacts. Everyone I met was great. It was nice to put faces with names and come together for a common cause!"

- April Heath, Ogle School Hair. Skin. Nails

For more than 20 years educators from around the nation turn the tables each summer and go from teacher to student at the CEA Annual Convention. And back by popular demand, this year’s convention includes the addition of an Admissions & Marketing track, making it the CEA & AMP Annual Convention. Refuel your passion with innovative workshops and presentations on classroom methodology, admissions and marketing.

Registration at a discounted rate is ongoing, and ends June 16th!

Highlights

  • 17 Hours of Continuing Education
  • N.F. Cimaglia Educator of the Year Award Presentation
  • 50+ exhibitors
  • Breakfast and Lunch Daily