Mission & Strategy

Big Audacious Goal

The hair, beauty and wellness profession will be a premier career of choice.


To advocate for educational excellence.


  • Integrity
  • Professionalism
  • Team work
  • Innovation
  • Accountability
  • Members first
  • Empowerment
  • Outreach
  • Diversity


AACS will be branded for having an identity of excellence and image of Representational Effectiveness (Best Advocate). To be successful, AACS will also need to very good in:

  • Developing overall operational excellence
  • Maintaining membership loyalty and intimacy
  • Providing leading edge programs, services and products


Goal A.   AACS will be an indispensable resource for training, business services and networking for members.

Goal B.   AACS will be the powerful advocate that improves educational excellence in the hair, beauty and wellness professions.

Goal C.   AACS will be the source of credible information and understanding for stakeholders and the public concerning the hair, beauty and wellness professions.

Goal D.   AACS will be financially secure and stable to fulfill its mission and strategic goals.

Below are videos by Christine Gordon, President of AACS, explaining the future and goals of AACS.