AACS brings members exclusive content through in our in-person meetings like CEA and Annual Convention. But what if you can’t make it to our meetings, we’ll we’ve come up with a member benefit you’ll love. The following webinars are FREE to current AACS members! We’ll be adding more webinars in the future, so be sure to check back often. All webinars are offered at 1 PM Eastern unless otherwise noted. If you have a suggestion for a webinar topic we’re not covering, email Adam Nelson at email@example.com.
|Date||Title & Description||Presenter||Register|
|11/1/2016||More Gain, Less Pain: Strategies for GE Compliance and Guidelines for GE Appeals|
This presentation will review key components for effective GE process appeals, outline methods for assessing GE components and rates, and discuss a range of potential program and operational changes that may improve compliance with the GE Debt to Earnings ratio requirements.
Douthit, Frets, Rouse, Gentile & Rhodes, LLC
|11/16/2016||Are Your Students Tired of Talking to Mannequins? |
Building a strong clientele is a vital piece to your students' education. If your students practice their technical skills on mannequins more than they do on guests - this session is for you. Learn how to elevate your education by increasing your number of clients. In this session industry expert Eric Fisher shares his top 4 techniques for growing your clinic floor. The same techniques that have helped him grow his businesses to do over 14,000 services per month. Your guests have many options; find out how you can be their #1 choice. It will increase your client count and your students will build their technical and business skills.
|Eric Fisher, ProsperU||Watch|
|12/8/2016||Where Do We Go From Here? |
Succession Planning for the Next Phase. Have you considered the next phase for your school and your future? Do you have a plan that ensures a successful transition and your peace of mind? Business succession comes in different shapes and sizes for every business and every business owner - no two are the same. It is important to understand what a succession plan is, the benefits and pitfalls, and the general characteristics of a good plan. Different exit strategies bring about different considerations, impacts and consequences. Whether your strategy is intentional or unintentional and involves family succession, or merger or sale, or simply closure, there are value, structure and tax considerations for all. This session will discuss things you need to consider for your succession plan.
|Diane DeFebbo, CliftonLarsonAllen, LLP||Watch|
|12/15/2016||How to Use Instagram to Build Your School |
Learn how to craft a beautiful Instagram feed to attract more students to your school and build your brand. In this webinar you will learn three traits of a great Instagram photo, the three kinds of captions you should be writing and ideas for how to find and engage with your community on the platform.
|Stephanie Carter, Oozle Media||Watch|
|1/11/2017||Hitting the Mark with Your Grad Employment Data.|
Has collecting accurate information from recent graduates become a challenge for your team? If so, you are not alone! We’ll explore the three phases your institution should follow to overcome these obstacles and simplify the process. Attendees will get an overview of recent provisions in employment data reporting, including what to expect in coming years and how to prepare your institution for these changes.
|Shawn Graybill, IntegriShield||Watch|
|1/25/2017||Help with YELP!|
You may have seen your business on Yelp and read through your reviews, but did you know that only about 1% of consumers on Yelp are adding reviews and photos to the site? Most people go to Yelp to find a great local business when they need one, and a study conducted by Nielsen found that nearly 90% of searches on Yelp result in a transaction within a week. So how do you get these potential clients in your door? This webinar will walk you through how you can use Yelp for Business Owners to put your best foot forward on Yelp and tell the story of your business in a place that consumers are looking to spend. It will also cover how to use your reviews to nurture your most loyal customers, convert more potential customers, and how to handle your negative feedback.
|Genna Gold, YELP!||Watch|
|2/1/2017||Deregulation: What Cosmetology & Barbering Schools Need to Know.|
The threat of cosmetology and barbering deregulation is real as states across the country are currently reviewing occupational licensing laws to reduce regulatory burdens. AACS State Relations Adviser Brian Newman will be joined by Executive Director Adam Nelson, and Board and State Relations Committee leaders, to discuss the threat’s origin and to provide you with procedures to address it. These include analyzing pending legislation, uniting with school/industry colleagues, and effectively engaging state legislators. Key talking points supporting the continued licensure of cosmologists and barbers will also be discussed.
|Brian Newman, AACS State Relations Advisor||Watch|
Over the years and in recent months, Google has been consistently rolling out updates to its search engine algorithm... And, as a result, many "traditional" search engine optimization (SEO) tactics simply aren’t working anymore.
But many cosmetology schools (and marketing consultants) are still using "old school" SEO tactics. And if you’re still using an out-dated approach to SEO, you’re wasting your time and money... and even worse, you could be putting your search engine rankings at risk.
On this free webinar, Phil will quickly bring you up to speed on the latest Google updates, and he'll give you a clear action plan to get your school ranking higher in Google over the next 30 days.
|Phil Frost, Main Street ROI||Register|
|2/15/2017||Cash Management Requirements. |
During the webinar we will review the changes made to cash management regulations in the Final Rules published on October 30, 2015. We will detail the importance of students having timely access to their Title IV funds, including timelines and methods needed to administer student credit balances, charges for books, supplies, kits, tools, and instances that require the school to disburse credit balances to students prior to ordering funds.
|Sally Samules, FAME||Register|
|3/2/2017||How Small Changes can Add up to Big Enrollments.|
Your best enrollment gains are typically made through tiny process improvement victories. Small tweaks can generate interest from students you seek by improving website conversion rates. Enrollment Resources will walk through a series of website optimization tests, showing how tiny innovations can generate the right interest in your schools.
We’ll show several split-test renditions, ask for votes on which performed better then reveal the winner! Afterwards, we’ll talk through the wherefore and why of each test.
|Gregg Meiklejohn, Enrollment Resources||Register|
|3/15/2017||Making the Leap from Great Student to Excellent Employee|
This session helps to prep members to navigate students through the recruiting process and making the leap from being a student to being an employee. Understand what real world employers are looking for as they seek graduates to begin and build their Beauty industry careers. We will discuss behavioral interviewing, setting expectations and why culture and cultural fit is so critical (for both the employer and the employee). And finally this session will touch on the importance of salesmanship, both for the student looking to brand themselves and for the employer who needs their associates to be skilled technically, and also in both customer service and sales.
European Waxing Center
|3/29/17||Your 15 Point Checklist for Boosting Admissions|
This session will cover a 15 point checklist made by Dollar Camp that will go over specific lead generation, marketing and sales techniques.
|Stephen Epstein, DollarCamp, LLC||Register|
|4/19/2017||How to increase recruitment through Advanced Esthetics programs |
During this session, we will outline the trends in esthetic education and what students say they are looking for in a school. We will evaluate the best way to implement an Advanced Esthetics and Retail Sales program that not only increases retention but also the school's reputation while increasing cash flow.
|Carmen Trissal, SkinPHD||Register|
|5/3/2017||What you need to know about HR & Insurance Updates, Right Now!|
This session will inform school owners about the new EEOC laws and best practices including Electronic Sharing; EEOC Sexual Orientation rules and Transgender Individuals; ADA Disability laws; EEOC Leave of Absence Rules; New Department of Labor rules on Independent Contractors; Litigation Avoidance from Class Action Lawsuits; E-Mail Communications; Active Shooter Updates; and, Claims Reporting.
|Robert Kretzmer, VW Brown Insurance||Register|
|5/17/2017||Nails are Back!|
Enhance your program with new skills that will take your students to a new level of client care, one more fitting current clientele. Train your technicians to work safely with three groups of clients who formerly were told to or desired to avoid nail salons: the fragile elderly who were directed not to go to nail salons; the fearful consumer whom the media scared away from nail technicians; and the chronically ill client who required special care due to chronic conditions, such as diabetes. You will be taught how to refer to and receive referrals from physicians and podiatrists who hold a new respect for your technicians. Taught how to take these skills to a welcoming public and an interested medical community, the technicians will expand their clientele and their job market while dramatically increasing respect for themselves, the school that trained them, and the nail industry.
|Janet McCormick, NailCare Academy, LLC||Register|