Omni Shoreham Hotel | Washington, D.C.
April 9 – 12, 2018
$550 (Members) * includes COMPLIMENTARY Capitol Hill Day Registration.
Register by February 28, 2018.
Begins April 2, 2018.
* Members save $25 per person when registering 3 or more attendees.
Legal Workshop with Duane Morris, LLP | Monday, April 9, 2018
Capitol Hill Day | Thursday, April 12, 2018
$150 (Members & Non-members)
Included in Early Bird Registration!
3 Ways to Register
By phone: Call 800.831.1086
Schedule subject to change without notice.
9:30 AM – 5:30 PM : Full-day Legal Training
Running a school is fraught with legal challenges. Schools are confronted daily with challenges in nearly every area of law, from federal regulatory issues to employment claims. Spend a day with AACS Outside General Counsel Edward Cramp and a panel of experts from the law firm Duane Morris as they review a wide spectrum of legal challenges faced by school owners. The seminar will feature a robust and continuing question and answer session. Presented and Sponsored by Duane Morris.
Additional registration and fee required. Click here to register now.
10:30 AM – 11:15 AM : Voices from the Trenches: Effective Marketing and Advertising Trends
This panel discussion features individuals who will share proven concepts that have increased enrollment and/or brand recognition in their businesses. You will leave with new ideas on effective advertising and marketing techniques that can increase your ROI.
Hosted by Cole Ashby of Oozle Media
11:15 AM – 12:00 PM : 24 Ways to Create a World Class Enrollment Process
As leaders, we aspire to have our schools recognized as world class. Tiny changes in the Enrollment Management process – touch-points from Interest, to Lead, to Prospect, to Student, to Graduate – can propel your school forward toward that goal. You will learn how lead management can be applied to enrollment management in higher education, and take a subset of enrollment management tips back to your schools to implement immediately.
Presented by Tom King of Enrollment Resources
10:30 AM – 11:15 AM : Increasing Your Clinic and Retail Business
School owners and managers are so involved with the day to day business of student activity (admissions, instructing and placement) that they have no time to focus on the retail function of their business. Many schools feel that retail is a non-essential and that this function is one that will just happen with minimal results. Yet the mastering of prescriptive sales is primary to the success of all students in the real world in establishing a solid client base. Schools have what the big box and department stores dream of, a multiple segment service module to attract the consumer. However, schools seldom realize the power they have in developing their retail business which could give them a much needed, added revenue stream.
Presented by Aaron Sonnenschein of Dermalogica
11:15 AM – 12:00 PM : Advanced Training Classes as Additional Income
Advanced Training classes are an un-tapped market waiting for you. This class will provide valuable information to enhance the amount of income generated within your school. All you have to do is put in the time to make it happen. Learn how to potentially bring in additional revenues of $100k per year from advanced classes, how to tap into your network and collaborate with different educators, and how to market your next Advanced Training class.
Presented by Suki Leung of American Beauty Institute
9:00 AM – 2:30 PM : Capitol Hill Day
The culmination of the 2018 School Leaders Summit will be a day spent on Capitol Hill, where we will meet with legislators to advocate on behalf of the Beauty and Wellness Education Industry. This important event will bring members of Congress and their staff face to face with school owners and industry leaders to discuss the critical issues facing our schools. Your advocacy efforts matter – in person meetings between legislators and constituents are one of the most powerful ways to impact public policy. Continental breakfast provided at hotel.
Additional fee required. Complimentary when you register for the Summit by February 28. Click here to register now.
Meet Your Exhibitors
For more detailed information specifically for exhibitors – schedules, shipping, A/V – please click here.
Capitol Hill Day
April 12, 2018
AACS thanks you in advance for your participation in the 2018 School Leaders Summit & Capitol Hill Day at the Omni Shoreham Hotel in Washington DC. Taking place April 12th, 2018 Capitol Hill Day is a significant component of AACS’ ongoing advocacy efforts and political outreach at the federal level. Your institution’s active involvement in Capitol Hill Day – along with students, alumni, employers and partners – is crucial in our efforts to ENLIGHTEN Congress and the Trump Administration about the great benefits our schools provide to thousands of students each year.
Capitol Hill Day will also include pre-sessions and training opportunities featuring experienced government affairs advocates, policy experts, Members of Congress and key staffers. These special sessions will be designed to enhance your advocacy skills and knowledge of federal higher education policy, and to provide up-to-date insights into current political and policy developments affecting our schools and students. AACS staff and consultants will assist with scheduling meetings, logistics and providing materials to facilitate your discussions.
While you are in Washington DC for the Leaders Summit, we urge you to meet with your Congressional delegation and make your voice heard – ultimately, that is what Capitol Hill Day is all about.
Check back often for more information to prep for our 2018 Hill Day.
AACS is proud to announce that former U.S. Representative George Miller of California will be speaking at the 2018 School Leaders Summit in Washington DC.
The primary focus of Mr. Miller’s session will be to provide guidance to the membership on what to expect while they visit their elected officials during the AACS Congressional Hill Day on Thursday April 12.
Rep. Miller served in Congress from 1975 until his retirement in 2015. During that time, he was a leading advocate on education, labor, the economy, and the environment. From 2007 to 2010 as the Chairman of the House Committee on Education and Labor, he worked to strengthen the American middle class and create education and employment opportunities. In the 111th Congress, he helped craft President Obama’s American Recovery and Reinvestment Act, which included investments to spur education reform like the Race to the Top program. Sponsored by Milady.
Hotel & Travel
Omni Shoreham Hotel
2500 Calvert St NW
Washington, DC 20008
Since 1930, the luxurious Omni Shoreham Hotel in Washington, D.C. has hosted presidents, world leaders and inaugural balls, making it a true landmark in our nation’s capital. Today, the hotel fuses modern comforts with distinguished service, creating a monumental experience for guests.
Located in one of the area’s premier residential neighborhoods, this elegant urban retreat boasts a resort atmosphere and a personal taste of politics, culture, art and music. Situated on 11 lush acres and just steps away from the National Zoo, the Omni Shoreham boasts a vibrant location. While on site, take advantage of spa services, dining options and elegant meeting facilities.
Following a rewarding day, come home to your luxury guest room. Located just 8 miles from Reagan National Airport, 28 miles from Dulles International Airport and 33 miles from Baltimore-Washington International Airport.
Group Rates from $249/night
Book by March 8, 2018
Don't fall victim to a scam. Neither the hotel nor a third-party organizer will contact you to book your hotel room.
2018 School Leaders Summit & Capitol Hill Day
When: April 9 – 12, 2018
Where: Omni Shoreham Hotel, Washington DC
Ideal for: School Owners, School Directors, Industry Partners
This two-day intensive workshop will bring school leaders together to collaborate on improving the student experience and implementing best practices in your business, while touching on State Relations and the new audit guidelines. Meet with AACS’ leading Industry Partners to gain the latest information on their products and services that will assist you with putting new tools and skills to use in your business.
On Capitol Hill, we will shed light on areas for improvement in the Beauty and Wellness Education Industry. By sharing stories of challenge and success, we will enlighten ourselves and our peers to see potential we may not have seen before. The culmination of the 2018 School Leaders Summit will be a day spent on Capitol Hill where we will come face to face with members of Congress and their staff to discuss the critical issues facing our schools.
Optional Sessions & Events
Legal Workshop ($225)
Capitol Hill Day ($150 – complimentary if you register for Summit by Feb 28)
President’s Hill Day Reception
- Non-concurrent sessions so you don’t miss a thing
- In conjunction with the 2018 Capitol Hill Day
- Hill Day preparation presented by former Congressman George Miller of California
- Interactive sessions on topics key to the future of beauty and wellness education
- Meals and receptions for networking and relationship building
- Optional Legal Workshop on Monday, April 9 (for an additional fee)
- Important updates from your GRC Committee