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Omni Shoreham Hotel | Washington, D.C.

April 9 – 12, 2018

Early Bird
$550 (Members) * includes COMPLIMENTARY Capitol Hill Day Registration.
Register by February 28, 2018.

Standard Rates
$650 (Members)
$850 (Non-members)

Late Registration
$750 (Members)
$850 (Non-members)
Begins April 2, 2018.

* Members save $25 per person when registering 3 or more attendees.

Additional Registration
Legal Workshop with Duane Morris, LLP | Monday, April 9, 2018
$225 (Members)
$250 (Non-members)

Capitol Hill Day | Thursday, April 12, 2018
$150 (Members & Non-members)
Included in Early Bird Registration!

3 Ways to Register


Register Online

By Fax or Email: Click Here to download registration form. Fax to 480.905.0993 or email to glen@beautyschools.org

By phone: Call 800.831.1086



Schedule subject to change without notice.


  • April 9th

    Class Descriptions

    • 9:30 AM – 5:30 PM : Full-day Legal Training

      Running a school is fraught with legal challenges. Schools are confronted daily with challenges in nearly every area of law, from federal regulatory issues to employment claims. Spend a day with AACS Outside General Counsel Edward Cramp and a panel of experts from the law firm Duane Morris as they review a wide spectrum of legal challenges faced by school owners. The seminar will feature a robust and continuing question and answer session. Presented and Sponsored by Duane Morris.

      Additional registration and fee required. Click here to register now.
  • April 10th

    Class Descriptions

    • 10:30 AM – 11:15 AM : Voices from the Trenches: Effective Marketing and Advertising Trends

      This panel discussion features individuals who will share proven concepts that have increased enrollment and/or brand recognition in their businesses. You will leave with new ideas on effective advertising and marketing techniques that can increase your ROI.

      Hosted by Cole Ashby of Oozle Media

    • 11:15 AM – 12:00 PM : 24 Ways to Create a World Class Enrollment Process

      As leaders, we aspire to have our schools recognized as world class. Tiny changes in the Enrollment Management process – touch-points from Interest, to Lead, to Prospect, to Student, to Graduate – can propel your school forward toward that goal. You will learn how lead management can be applied to enrollment management in higher education, and take a subset of enrollment management tips back to your schools to implement immediately.

      Presented by Tom King of Enrollment Resources
  • April 11th

    Class Descriptions

    • 8:45 AM – 9:15 AM : Fear Less, Do More
      A Talk That Will Change Your Perception of Fear and Inspire You to Take Action

      Michelle’s humorous and inspiring speaking style has been captivating audiences across the globe. With authentic storytelling, engaging visuals and her 100 Days Without Fear experience, Michelle will show you how to challenge your comfort zone to tap into your full potential. In this fun and energizing session, you’ll learn about:

      • Dealing with the unknown
      • Seeking growth over safety
      • Embracing authenticity
      • Daring to fail
      • Leading with accountability
      • Redefining fear, from obstacle to opportunity

      One of Michelle’s key findings lies on Abraham Maslow’s Hierarchy of Needs where she uncovered how our needs not only motivate us, but they also limit us. By learning how to prioritize and negotiate with our needs, we open a world of opportunities.

      Presented by Michelle Poler. Sponsored by Milady

    • 10:30 AM – 11:15 AM : Increasing Your Clinic and Retail Business

      School owners and managers are so involved with the day to day business of student activity (admissions, instructing and placement) that they have no time to focus on the retail function of their business. Many schools feel that retail is a non-essential and that this function is one that will just happen with minimal results. Yet the mastering of prescriptive sales is primary to the success of all students in the real world in establishing a solid client base. Schools have what the big box and department stores dream of, a multiple segment service module to attract the consumer. However, schools seldom realize the power they have in developing their retail business which could give them a much needed, added revenue stream.

      Presented by Aaron Sonnenschein of Dermalogica

    • 11:15 AM – 12:00 PM : Advanced Training Classes as Additional Income

      Advanced Training classes are an un-tapped market waiting for you. This class will provide valuable information to enhance the amount of income generated within your school. All you have to do is put in the time to make it happen. Learn how to potentially bring in additional revenues of $100k per year from advanced classes, how to tap into your network and collaborate with different educators, and how to market your next Advanced Training class.

      Presented by Suki Leung of American Beauty Institute
  • April 12th

    Class Descriptions

Capitol Hill Day

April 12, 2018

AACS thanks you in advance for your participation in the 2018 School Leaders Summit & Capitol Hill Day at the Omni Shoreham Hotel in Washington DC. Taking place April 12th, 2018 Capitol Hill Day is a significant component of AACS’ ongoing advocacy efforts and political outreach at the federal level. Your institution’s active involvement in Capitol Hill Day – along with students, alumni, employers and partners – is crucial in our efforts to ENLIGHTEN Congress and the Trump Administration about the great benefits our schools provide to thousands of students each year.

Capitol Hill Day will also include pre-sessions and training opportunities featuring experienced government affairs advocates, policy experts, Members of Congress and key staffers. These special sessions will be designed to enhance your advocacy skills and knowledge of federal higher education policy, and to provide up-to-date insights into current political and policy developments affecting our schools and students. AACS staff and consultants will assist with scheduling meetings, logistics and providing materials to facilitate your discussions.

While you are in Washington DC for the Leaders Summit, we urge you to meet with your Congressional delegation and make your voice heard – ultimately, that is what Capitol Hill Day is all about.


Check back often for more information to prep for our 2018 Hill Day.

AACS is proud to announce that former U.S. Representative George Miller of California will be speaking at the 2018 School Leaders Summit in Washington DC.

The primary focus of Mr. Miller’s session will be to provide guidance to the membership on what to expect while they visit their elected officials during the AACS Congressional Hill Day on Thursday April 12.

Rep. Miller served in Congress from 1975 until his retirement in 2015. During that time, he was a leading advocate on education, labor, the economy, and the environment. From 2007 to 2010 as the Chairman of the House Committee on Education and Labor, he worked to strengthen the American middle class and create education and employment opportunities. In the 111th Congress, he helped craft President Obama’s American Recovery and Reinvestment Act, which included investments to spur education reform like the Race to the Top program. Sponsored by Milady.

Hotel & Travel

Omni Shoreham Hotel

2500 Calvert St NW
Washington, DC 20008

Since 1930, the luxurious Omni Shoreham Hotel in Washington, D.C. has hosted presidents, world leaders and inaugural balls, making it a true landmark in our nation’s capital. Today, the hotel fuses modern comforts with distinguished service, creating a monumental experience for guests.

Located in one of the area’s premier residential neighborhoods, this elegant urban retreat boasts a resort atmosphere and a personal taste of politics, culture, art and music. Situated on 11 lush acres and just steps away from the National Zoo, the Omni Shoreham boasts a vibrant location. While on site, take advantage of spa services, dining options and elegant meeting facilities.

Following a rewarding day, come home to your luxury guest room. Located just 8 miles from Reagan National Airport, 28 miles from Dulles International Airport and 33 miles from Baltimore-Washington International Airport.


Group Rates from $249/night
Book by March 8, 2018

Don't fall victim to a scam. Neither the hotel nor a third-party organizer will contact you to book your hotel room.


2018 School Leaders Summit & Capitol Hill Day

When: April 9 – 12, 2018

Where: Omni Shoreham Hotel, Washington DC

Ideal for: School Owners, School Directors, Industry Partners

This two-day intensive workshop will bring school leaders together to collaborate on improving the student experience and implementing best practices in your business, while touching on State Relations and the new audit guidelines. Meet with AACS’ leading Industry Partners to gain the latest information on their products and services that will assist you with putting new tools and skills to use in your business.

On Capitol Hill, we will shed light on areas for improvement in the Beauty and Wellness Education Industry. By sharing stories of challenge and success, we will enlighten ourselves and our peers to see potential we may not have seen before. The culmination of the 2018 School Leaders Summit will be a day spent on Capitol Hill where we will come face to face with members of Congress and their staff to discuss the critical issues facing our schools.

Optional Sessions & Events

Legal Workshop ($225)

Capitol Hill Day ($150 – complimentary if you register for Summit by Feb 28)


President’s Hill Day Reception


Today’s Collaboration, Tomorrow’s Victory
As we come together, schools and partners will shed light on areas for improvement in the Beauty and Wellness Education Industry. By sharing stories of challenge and success, we will enlighten ourselves and our peers to see potential we may not have seen before. The culmination of the 2018 School Leaders Summit will be a day spent on Capitol Hill where we will come face to face with members of Congress and their staff to discuss the critical issues facing our students and the schools that serve them.


  • Non-concurrent sessions so you don’t miss a thing
  • In conjunction with the 2018 Capitol Hill Day
  • Hill Day preparation presented by former Congressman George Miller of California
  • Interactive sessions on topics key to the future of beauty and wellness education
  • Meals and receptions for networking and relationship building
  • Optional Legal Workshop on Monday, April 9 (for an additional fee)
  • Important updates from your GRC Committee