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Friday, October 20

12:00pm – 2:00pm Title IX Training

Presented by Duane Morris LLP. Additional fee applies – click here to register.

Saturday, October 21

10:45am – 12:30pm Opening Speaker : Mastering Your Leadership – Leading People to Excellence

How can you make a difference in someone else, if you can’t make a difference in yourself? Learn to make the commitment to making changes in your life! Discover the 5 characteristics of effective leaders, how to find the best instructors, and retain them! Paul goes deep into the how-tos of creating a culture where everyone takes ownership and responsibility for taking their performance to the next level. Effective communication and a relentless commitment to excellence lies within its leaders! In this high energy class, Paul will deliver so much valuable information and experience-to make your school not just survive, but THRIVE!
The outcome: you will see giant steps in your moral that can rapidly overcome challenges in a competitive marketplace, which will set you apart! This class without question will be a game changer! Presented by Paul DiGrigoli from DiGrigoli School of Cosmetology. Sponsored by: Great Clips

2:30pm – 3:45pm Government Relations Update

Presented by Tom Netting, AACS Public Policy Advisor from Akerman LLP. and the AACS GR Committee Team Members. Sponsored by FAME.

2:30pm – 3:45pm Imagine : Think Inside the Bottle

In business and in life we’re all faced with major constraints, yet, we still have to come through and get the job done. Sometimes it can seem impossible to accomplish.
You can’t think outside the box but you can think inside the bottle. This presentation helps businesses to think differently, more creatively, about their business so that they can accomplish more with their current people and resources. Imagine Greater Success! You will learn, how to overcome excuses, how to get passed limited thinking, how to think differently and more creatively (even those who don’t think their creative) about your business, how to achieve more than you thought possible, and est of all, you’ll be able to implement these steps immediately into your business and life. Presented by Jeff Scanlan from Scanlan Presentations, Inc. Room sponsored by: Great Clips.

4:00pm – 5:20pm The Ever-Evolving Face of Education: Using Actionable Data to Improve Student Outcomes

We hear a lot about improving our student’s learning outcomes. But what is a learning outcome? And how do we measure student learning? What are the standards for competency? How do we influence, and even predict, successful student outcomes? In this session, we’ll explore how actionable data answers those questions and how education is using data to shape a more effective, personalized curriculum to drive deeper learning, better outcomes and predictive success rates. Presented by Corina Santoro from Milady. Sponsored by Milady.

4:00pm – 5:20pm Imagine Your Impact – How To Connect With and Influence Local or National Law Makers

Tips on meeting with government officials and the importance of building relationships with members of state and federal politicians. Presented by Neal Heller, Esq from Hollywood Institute of Beauty Careers. Room sponsored by: ShearShare.

4:00pm – 5:20pm Employment Law – How to Keep Your Employees Happy and Your focus on Your students

A presentation for employers regarding the legal issues which commonly arise with school employees and the best practices for compliance with many employment laws. This session includes up to date information about wage and hour issues, best practices for hiring and firing, preventing and protecting the employer in the event of claims of employment discrimination and options concerning entering into noncompete and/or non-solicitation agreements with employees. Imagine a school with limited exposure from many common employee-initiated claims and lawsuits and the ability to focus more on your students and the growth of your school.
Learn about properly paying minimum wage and overtime, protecting against discrimination claims, best practices for hiring and firing of employees, and whether noncompete agreements are right for you. Presented by Russell Landy from Damian and Valor, LLP.

4:00pm – 5:20pm Finding and Retaining “The Best” Admissions Talent

To be the best team you have to hire, train and retain the best team members. The role of today’s admissions professional is more important than ever, and finding the best candidate who can make a sustained impact is more challenging than before.
Whether you’re building a new team, or strengthening an existing team, this session is for you. In this breakout you’ll discover: The top 3 reasons for turnover in the admissions profession; The cost of making and keeping a bad hire; Hiring pitfalls to avoid; The top profile and key characteristics of the ideal admissions professional; Techniques to identifying the best candidate that enhances your culture and team; The best onboarding structure for immediate success and continued growth; Leading practices for motivating and retaining team members. Presented by Matthew Schmoker from Legacy Admissions Solutions. Room Sponsored by: Great Clips.

Sunday, October 22

9:00am – 10:00am New Administration! What to Expect on a Program Review and Come out on Top

This session has been designed to provide an understanding of the Program Review process, so that it becomes a learning experience with a positive outcome for your school and staff. Sally will walk you through the steps to take prior, during and following a Program Review from the Department of Ed. She will share with you how the new Audit Guide influences what Reviewers will be looking for and what the top program review findings are. Presented by Sally Samuels from FAME.

9:00am – 10:00am Leave the Gaming to Vegas; Don’t Bet on Your Tuition Receivables

Imagine a world where the mere thought of outstanding student payments causes you no stress. Imagine that world where you look at your student receivables with feelings of satisfaction and pleasure, not burden. Many schools limit themselves to traditional student loans, short-term payment plans, or get fleeced by ‘finance’ companies offering the impossible. We will discuss the pros and cons of different financing options, and some interesting new financial models being piloted around the country. You’ll hear tried & true ways to never again turn away a student for lack of financing. Presented by Sean Steinmarc from TFC Tuition Financing. Room sponsored by: ShearShare.

9:00am – 10:00am Imagine : Rethink How We Teach – Creating Specialists by Implementing Electives

The cosmetology license allows cosmetologists to work in wide variety of areas. In this session participants will learn how to implement an elective program during the cosmetology program to give students the option of taking on an area of focus in areas such as esthetics, nails, makeup, and specialized services. This session will make you rethink how we teach cosmetology and see what is possible when we encourage students to take on a specialty. Presented by Raye Mahlberg from Clary Sage College.

9:00am – 10:00am Online Lead Generation – A Guide to Self-Auditing

For an always changing industry and a million different strategies, knowing what’s important and keeping accountability is tough. Bring your laptop, or a notepad, and I will show you how to do your own audit and how to look at what’s most important to driving leads from the internet! Presented by Cole Ashby from Oozle Media. Room sponsored by: Great Clips.

10:15am – 11:15am Get Your Graduates Hired

This presentation is a real eye opener and a “must attend” for your school. Things have drastically changed in our industry and we urgently need to know what we need to do to facilitate these changes. Salon and Spa owners are desperate… they are crying out for high quality people to hire. The problem is many schools are NOT delivering. Like any company that produces a product (our graduates) the customer (the Salon and Spa owner) is looking for a high quality, reliable and good looking efficient product. Something that will last, fit in, be a great addition and complement what they already have and oh yes… READY TO USE! Presented by Jim Yates from Nuts and Bolts Training.

10:15am – 11:15am Risk Reimagined – Best Practices to Reduce Client Injuries and Lawsuits

What’s lurking in your student salon? Do you know the top 10 ways to protect yourself and your school from a client lawsuit? Let’s take an in-depth look at the riskiest services our students perform, what to do (and what NOT to do) if a student injures a client, and how to protect yourself from the worst-case scenario. Accidents do happen – even the most skilled students may find themselves in a sticky situation. During this session we will discuss what happened and the lessons learned from a $60,000 facial, a $1 million slip and fall, and more real life incidents. This vital information may someday save your school, reputation and pocketbook! A perfect session for Partners as well. Presented by Jesse Cormier from ASCP and the Skin Care Schools. Room sponsored by: Great Clips.

3:00pm – 4:15pm Legal Update

Presented by Edward Cramp from Duane Morris LLP.

3:00pm – 4:15pm Retention Starts in Admissions – Build a Culture of Retention

While retention is at the forefront of every institution’s key result areas, many institutions forget to focus on the fundamental ideals behind how to achieve these metrics: building a culture of community. This session provides a big picture look at how to build a cohesive team, by crossing over administrative and faculty boundaries, while showcasing to students a solid aggregation of ideals and mission. Through collaborative discussion and activity, participants will walk away with new techniques to further enhance curriculum, orientation, admissions and alumni networking, resulting in a more holistic formula for success. Walk away from this session with a renewed sense of passion for school culture, and get the tools to build a stronger community within your school house. Presented by Theresa Miulli from Compass Rose Foundation. Room sponsored by: Great Clips.

3:00pm – 4:15pm Reshaping the Typical Work Week – How Technology Is Used to Connect to the Next Generation of Professionals

Imagine a world where your mobile device allowed you to access transportation and housing at the touch of a button. Now Imagine a world where products like makeup and services like food were available to you on demand. This is actually the world we live in today. More importantly, though, this is the norm that the rising generation has come to expect. Mobile platforms and apps are changing how long-standing companies are doing business, requiring entire industries to change or get left behind.
Join 25-year beauty veteran and ShearShare cofounder Dr. Tye Caldwell as he shares the changing landscape of our industry and what he’s learned from talking to thousands of beauty and barbering professionals over the last 36 months. They are asking for and already Reimagining a world where access to workspace is in the palm of your hands. Are you ready for the shift? Presented by Tye Caldwell from Shearshare, Inc.

3:00pm – 4:15pm Imagine : An Accreditation Sneak Peak

Join us for an overview of the entire accreditation process. The session will be focus on, general eligibility requirements, different phases of accreditation, cost of going through the accreditation process, what it takes to prepare for going through the accreditation process, and also the top five (5) roadblocks that you should know about. All of this will be achieved through an insightful interactive and open dialogue with NACCAS’ Executive Director.

Presented by Dr. Tony Mirando from NACCAS. Room sponsored by: ShearShare.

4:30pm – 5:45pm Nurturing Moments of Joy/Eliminating Moments of Doubt

Successful school owners know that turning moments of doubt into moments of joy is key while transforming a learner’s experience—and crucial to creating engaged, motivated and successful graduates. Join Pivot Point’s Alcott Czubek, as he guides you through the lifecycle of a learner, where we reveal best practices for identifying times of discouragement throughout the student journey and how to help initiate change. You’ll leave the class with solid examples of how to recognize, define and implement strategies around learner milestones. You’ll learn to capitalize on those moments in building your culture, brand and fostering a positive learning experience that will undoubtedly enhance your school’s reputation. Presented by Alcott Czubek from Pivot Point.

4:30pm – 5:45pm Imagine : Let’s Be Honest, Your People May Suck on The Phone

Are your people passionate on the phone? Do they need someone to reignite their passion? Do the leads calling into your school feel loved and cared about? If your show rate is below 75% come in to this one hour class and learn a couple quick tips on how to improve it! No idea what your show rate is? We are going to talk about how to track that and why it’s so important. We will also talk about how to control a conversation on the phone. This is something we have covered in the past but is difficult to master. Presented by Rob Thatcher of Salescomm.

4:30pm – 5:45pm How to Make Your Audit Easier – Discover the Requirements of the New DOE Audit Guide

This session has been designed to provide an understanding of the Program Review process, so that it becomes a learning experience with a positive outcome for your school and staff. Sally will walk you through the steps to take prior, during and following a Program Review from the Department of Education. She will share with you how the new Audit Guide influences what Reviewers will be looking for and what the top program review findings are. Presented by Ben Darcy from Kessler, Orlean, Silver and CO. and David Mesko from Case Sabatini.

4:30pm – 5:45pm Navigating NACCAS – Exploring the Opportunities and Challenges

This session will explore how things are changing regarding: Interpretation and Enforcement of Accreditation Standards. Attendees will gain a better understanding of the relationship between their school and NACCAS (neither friend nor foe), learn more about how to stay in compliance with NACCAS’ new approach to school visits and the importance of getting things right. Presented by Lisha Barnes, Frank Trieu, and O. David Jackson

Monday, October 23

11:45am – 3:00pm Imagine : Best Practices for Obtaining Financial Success at your school

This session will take you through an interactive budgetary process, to help you understand the fundamentals of this necessary control process. We will discuss whether you have a plan of action to be successful at your school, what it takes to implement a plan, the importance of successful leadership, and the methods of determining your success.

The session will provide insight into the financial requirements of NACCAS’ Financial Standard, and what it means to be compliant. Presented by Dr. Tony Mirando, NACCAS Executive Director

11:45am – 1:30pm Government Relations – A Look Into What’s Possible
Presented by Robbe Diehl Bendick, Edward Cramp from Duane Morris, LLP and O. David Jackson, Interim Executive Director
1:45pm – 3:00pm Understanding How to Prepare an Annual Security Report

The Clery Act requires all Title IV schools to prepare an Annual Security Report. The ASR is more than simply the publication of the school’s campus crime statistics, but rather a comprehensive document that includes important information about campus law enforcement, procedures for reporting crimes and other emergencies, and emergency response and evacuation procedures. With the enactment of the Violence Against Women Act, a school’s ASR now must now include expanded policies and procedures including those related to investigating and resolving issues involving sexual misconduct. The U.S. Department of Education may impose significant fines to schools who fail to prepare and properly distribute a compliant ASR and under the new FSA Audit Guide, a school’s ASR will now be audited. This session will provide information and resources to assist your school in understanding the obligation and requirements when preparing and distributing your Annual Security Report. You wont want to miss this session! Presented by Chris DeLuca, esq. from Deluca Law.

Schedule is subject to change without notice.

Friday, October 20

6:00pm – 8:00pm Regi-ception

Check in and Join AACS for a Welcome Reception

7:30pm – 9:00pm Owner’s Dinner

Start the weekend with a dinner for owners only, hosted by AACS President Frank Trieu. Frank will give you an overview of the event and set us up for discussions we’ll be having over the course of the convention. RSVP is required – click here.

Saturday, October 21

5:30pm – 7:00pm Reception in the Expo Hall – GRC Auction Kick-off
7:30pm – 9:30pm State Relations Dinner (invite only)

Sponsored by: Great Clips

Sunday, October 22

11:15am – 1:00pm AACS Annual Membership Meeting, Board of Director Elections, and By-laws Vote
6:30pm – 7:30pm GRC Cocktail Reception

Sponsored by: Akerman, LLP

7:30pm – 10:00pm Milady’s 90th Anniversary Party – Cimaglia and Pioneer Honors

Sponsored and Hosted by: Milady

Monday, October 23

9:00am – 10:20am President’s Breakfast & Awards

Awards and Message sponsored by Pivot Point International

10:20am – 11:30am Imagine our Future – AACS Town Hall


Hotel & Travel

Planet Hollywood Resort & Casino, Las Vegas, NV

GROUP RATE: $179 per night (plus resort fee)

Book room online or call 866-317-1829 and mention group code SMAAC7 or AACS Fall 2017 Annual Convention – the deadline to reserve at the AACS group rate is September 20.

(please note: a $15 fee applies when booking by phone)

Transportation to Hotel

Planet Hollywood Resort & Casino, Las Vegas, NV

3667 Las Vegas Boulevard South

Las Vegas, NV 89109

Planet Hollywood Resort and Casino features Las Vegas hotel accommodations fit for the celebrity A-List, and perfect for Hollywood buffs. Every one of our rooms and suites features one-of-a-kind movie memorabilia set against a backdrop of stylish, modern luxury. When you stay in a Planet Hollywood hotel room, the celebrity lifestyle is yours for the living, and fame lies around every corner.

Planet Hollywood is filled with star attractions—and not just the movie kind. Dozens of restaurants and nightspots. The best live music on the Strip. 1.2 miles of shopping all under one roof. The expansive Spa by Mandara. And not one, but two enormous swimming pools. Everything is spectacular at Planet Hollywood.


Where has our industry been, and, where is it going? What is possible today, and, what should tomorrow look like?

Join us to share bright, new perspectives on our industry and explore fresh approaches to age-old challenges.

Our goal with the 2017 AACS Annual Convention & Expo is to look towards the future and determine what can be done now to lift schools to new heights.
In this endeavor, we will be  inspired by the challenges of the past, but move forward with tools and strategies to bring schools up.  Has it been a while since you felt hopeful about your school’s future? This is the year we will change that.

Attendees of the 2017 Annual Convention and Expo will come together to explore new perspectives and fresh approaches that can be immediately implemented in your school. Join us as we embark on our most innovative discussion yet.


  • Introduction of the Imagine Series – classes for new school owners and experienced schools looking for a reboot
  • Meeting of the Membership to vote on new by-laws and Board of Directors
  • Announcement of a new organizational structure
  • Unveiling of the new AACS Partnership Program
  • The latest news from Washington, D.C. and your GRC Committee
  • And more! Stay tuned as we continue to add classes and events